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We are proud to annouce that we are teaming up with the Snow Leopard Foundation of Pakistan

The Snow Leopard Foundation (SLF) is a non-profit organization which was set up under section 42 of the companies Ordinance 1984 with Securities & Exchange Commission of Pakistan. The SLF works towards the conservation of viable populations of snow leopards and other wild carnivores across Pakistan’s diverse mountainous terrains and landscapes.


Improving the socio-economic conditions of the people who share fragile mountain ecosystems, makes the core of SLF’s conservation approach. The organization does so by helping these communities bear economic losses from predation and by promoting a peaceful co-existence of livestock owners with wildlife in areas that generally have a high presence of carnivores.


Furthermore, the organization is recognized nationally and internationally for state-of-the-art research on elusive species like the snow leopard in rugged areas, and for generating unprecedented data on wildlife of northern Pakistan. 

Punaar is an initiative of the Snow Leopard Foundation, which was set up in 2019 with the aim to create beautiful, long-lasting and unique products using embroidery as the primary technique from Pakistan’s mountains, particularly with communities who share the snow leopard habitat.

By providing an alternate source of income to communities whose only income comes from livestock (livestock that can sometimes be attacked by snow leopards or other carnivores), Punaar incentivizes these communities to commit to conservation efforts being undertaken by the Snow Leopard Foundation in their respective region.


The brand aims to be fair-trade, eco-conscious and ethical, providing women artisans a fair wage and a more revered status in their community. 

Punaar seeks to incorporate traditional embroidery techniques with contemporary designs and colour palettes. Using design intervention methods, we reinterpret and reimagine traditional motifs and patterns to suit the needs of today, whilst keeping the essence and heritage of the craft intact. 

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