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Punaar is an initiative of the Snow Leopard Foundation, which was set up in 2019 with the aim to create beautiful, long-lasting and unique products using embroidery as the primary technique from Pakistan’s mountains, particularly with communities who share the snow leopard habitat.

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The brand aims to be fair-trade, eco-conscious and ethical, providing women artisans a fair wage and a more revered status in their community. 

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